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George Putnam, one of the country's leading turnaround and distressed investing professionals, shares his timely insight on the economy and turnaround investing opportunities.

Bankruptcy/Chapter 11 / Post-Bankruptcy Stocks

Good Brands are Not Enough

January 19, 2012

One of the things we like to see in a potential turnaround stock is a strong brand name. That will often provide the foundation on which the company can build its turnaround.

However, the recent Chapter 11 filing by Hostess Brands and Eastman Kodak are reminders that well known brand names alone may not be enough to save a company. In both of these cases the brand names are widely recognized, but the products with which they are associated no longer represent strong business franchises.

The Hostess “Twinkie” brand is probably one of the most widely recognized names in the snack food industry—at least to those of us of a certain age. And Hostess Cupcakes, Snowballs and Wonder Bread are probably not far behind. But in this health conscious era, most of Hostess’ brands evoke thoughts of fat, calories, sugar and lack of fiber. Add this to labor and debt issues at Hostess, and it does not make a good recipe for a turnaround.

Similarly, the Kodak brand remains number one or two (battling it out with Fuji) in the photographic film business. But unfortunately, in this digital era nobody uses film any more.  Eastman Kodak undoubtedly has patents with some value, but they may not have enough value for the company to successfully reorganize in Chapter 11.

We still like to see a stable of good brands when we evaluate turnaround candidates, but the brands have to represent currently viable products. They must offer management a tool with which to reinvigorate the business. Unfortunately, as we’ve seen with Hostess and Kodak, that is not always the case.

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While the common stock of a turnaround candidate usually has the greatest upside potential, other classes of securities, such as bonds or preferred stock, may offer attractive profit possibilities with less risk. Read More.

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Banking on a Financial Sector Turnaround

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MoneyShow.com recently tapped George's favorable opinion for a banking industry rebound. In "Turnaround Expert's Banking Bets," Steve Halpern highlights a trio of Putnam's top stock picks from the battered financial sector.

 

George reminds value investors: "Fortunately, many of the factors...just aren't present in the market, and the other reason that investors seem to be down on the banks is they sort of expected the Fed to raise interest rates a little faster than they have. And the banks do better when interest rates are rising because they have wider margins on their loans, but I think the Fed will gradually raise rates to we will see profits improve, and so I think this downturn is really temporary."

 

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